Address
304 North Cardinal
St. Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Increase Customer Flow with Kids Playgrounds: 5 Success Stories from Malls and Restaurants
How to increase customer flow. For shopping malls, restaurants and even cafes, customers now compare the prices of different merchants. It is difficult to retain regular customers, especially family customers, by relying solely on products and services. More and more merchants are beginning to realise that when families travel, kids are the focus of determining consumption locations.
If a place can meet the shopping, leisure and dining needs of parents and allow kids to have fun, then it will naturally have stronger appeal and stickiness. Kid indoor playgrounds not only increase customer stay time but also stimulate secondary consumption.
This article will use 5 cases to see how merchants use indoor playgrounds to bring more traffic and revenue to commercial spaces.
1. IKEA Småland
IKEA’s Småland is a play area designed for kids. Småland is a free play area for customers who bring their children to IKEA.
Highlights:
- In a free childcare area, parents can shop with peace of mind.
- There are ball pools, colouring, various IKEA children’s toys, and movies and animations in a comfortable place. Suitable for children aged 3-10.
Effect:
- Enhance family customer stickiness and increase the average shopping stay time.
- Parents are more relaxed during the shopping process, have more time to choose items, and increase their desire to buy.
- It may become a fixed place for “weekend family trips”.
Safety and regulations:
- Only parents who have signed the application form can pick up their children
- You will receive a pager and ticket when you register. These will help ensure the safety of your children.
- Capacity limits are set for safety reasons. When the capacity limit is exceeded, you may need to wait.
- In case of an emergency, kids will evacuate to a designated location with Småland colleagues.
- If the child is looking for the parents, the pager or mobile phone will notify them.
2. KidZania
KidZania is an interactive city designed for children aged 1-14 years old. It combines inspiration, fun and learning through realistic role-playing, making it one of the fastest-growing learning and entertainment brands in the world. Children can independently explore this indoor city of more than 7,000 square meters and experience more than 100 exciting professions.
Highlights:
- Build small towns and combine education and entertainment with various role-playing (such as simulated doctors, firefighters, etc.).
- Kids will receive virtual currency “KidZos” after completing tasks, which can be used for consumption in the park.
- Each city will have professions customised according to local culture and characteristics.
- Parents can observe their kids’ every move through the windows or monitors of the venue.
Effect:
- Let kids learn the concept of money from making money to saving to spending.
- All scenes are highly restored to real life, which can enhance the realism of the experience and enhance the interactive immersion.
Parents often visit other areas of the mall while waiting.
It has become a “destination-type” amusement project, increasing sales of surrounding shops.
Safety and regulations:
- Qualified nurses are on duty in the emergency room. In the event of injury or illness, nurses are available to provide advice and counselling.
- Pre-entry screening is carried out to prevent dangerous or inappropriate items and substances from entering the venue.
- Security cameras and monitors are installed in the facilities.
- For catering activities, allergy information is posted at each venue. At each catering activity,
- KidZania confirms food allergies. If guests are allergic to any of the ingredients, they will not be able to experience the activity.
3. K11 Musea
The design concept of K11 MUSEA is to build a contemporary manor where people, nature and art can communicate, make art design lifelike, and create a creative journey for guests.
Highlights:
- Use art to combine interaction and integrate parent-child education.
- The play area is located next to the food area, so parents can watch kids play while dining.
Effect:
- Extend customer stay time and increase the multi-area consumption rate.
- Enhance brand image and establish a “family-friendly” positioning, which can obtain more parent-child brand cooperation opportunities, such as picture book museums, children’s art workshops, early education centres, etc.
Safety and regulations:
- Peacock Playground facilities are only suitable for children aged 5 or above.
- Children under 12 must be accompanied by an adult.
- A maximum of 3 people are allowed to use the Peacock Playground facilities at the same time.
4. Little Explorers
Little Explorers is a perfect blend of fun and education for children aged 3 to 12. Little Explorers provides children with the opportunity to learn and develop through hands-on practice, allowing them to unleash their imagination and truly explore the world around them. Little Explorers has three unique main areas to help children develop their sense of individuality and social understanding, learn about space and time, stimulate their thirst for knowledge, build their understanding of science and technology, and burn some energy through exercise!
Highlights:
- Let kids freely choose their favourite areas, provide a variety of interactive projects such as technology, sports, and puzzle experiences,
- Focus on “edutainment” to attract families to stay for a long time.
Effect:
- It can increase the turnover of surrounding restaurants.
- There are many projects which can attract more tourists to play.
Safety and regulations:
- The venue will use a sprayer to disinfect large areas every day.
- Additional measures have been taken to ensure the implementation of safe distances, such as installing signboards and sending safety ambassadors to guide guests to maintain the best social distance.
5.Café Playground Combo
Café Playground Combo is a space that combines a café or restaurant with a children’s play area. It is a space designed for families, where kids can play while parents can rest, socialise or eat.
Highlights:
- The restaurant and the soft play area are designed as one.
- Equipped with trampolines, ball pools, small slides and other equipment.
- It is the first choice for many families to gather, celebrate birthdays and have daily leisure.
- It allows family customers to consume multiple times and play for 2-3 hours at a time.
- There is also traffic on weekdays, regardless of the group.
Effect:
- It not only meets the needs of kids to release their energy, but also meets the social and consumption experience of parents
We Kidsplayplay is certified by CE, TUV,IPEMA. It is an excellent amusement facility manufacturer with many years of manufacturing experience, and its product quality and safety are also very good.
