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How Soft Play Equipment Drives Profits for Indoor Playgrounds?
Introducción
We have been working in the indoor playground industry for more than ten years, and we always tell potential investors that the most important thing to invest in to open a profitable indoor playground is soft play equipment. Many investors are confused as to why it can become an indispensable core of indoor playground? As a professional manufacturer, Kidsplayplay combines industry experience to dismantle its core value, help investors sort out procurement ideas and lock in profit key.
1. Why is soft play equipment the “survival bottom line” of indoor playgrounds?
The core customer group of indoor playgrounds are children aged 3-12. “Safety” is the primary prerequisite for parents to choose, and soft play equipment is the core support of the safety system. Its full soft package design adopts food-grade environmental protection PVC fabric and high-density rebound sponge, which can effectively buffer the impact of children falling and colliding, and minimize accidental injuries.
At the same time, soft play equipment can cover all age groups. The low-end models are suitable for children aged 3-6 to explore, and the high-end models meet the challenge needs of children aged 7-12, expanding the customer base and improving the utilization rate of the venue. In addition, it is also a necessary condition for the compliant operation of the park. Our soft play equipment has passed the domestic and foreign safety certifications such as GB/T 39222-2020 and EN1176, ASTM F1148, etc., to help investors successfully pass the review and consolidate the foundation for long-term operation.
2. The fundamental profit value of soft play equipment is the “core competitiveness”
Soft play equipment helps amusement parks and family entertainment centers provide safe, clean and fun environment and reduce their operating costs, and also differentiate themselves; It has six core advantages: Its unique competitive edge is composed of six basic advantages:
Advantage 1: Safety and environmental protection to reduce risk cost
Our soft play products are made of high quality food-grade PVC fabric and environmental friendly sponge, which is safe for your children, without any smell or chemical. It is trusted by parents, cuts down on cleaning and maintenance costs, and eliminates the danger to safety and environmental protection reported.
Advantage 2: Strong theme adaptability creating thematic differentiation
Soft play equipment can be tailored to suit the theme of the park(space, forest, etc.). Shape and color are closely woven in with the theme, as well the functions, such as fading into the background, highlight the brand, isolation from competing parks, and enriching the experience.
Advantage 3: Durable and easy to maintain, controlling operating costs
The high-strength fabric and high-density sponge make it last for 5-8 years. Daily cleaning only needs to be wiped with a wet cloth. Local damage can be repaired separately without overall replacement, which greatly reduces maintenance and replacement costs.
Advantage 4: Diverse functions, covering all age groups
The low-level models (soft-packed tunnels, balance beams) are suitable for young children, and the high-level models (soft-packed obstacles, climbing walls) are suitable for older children. The combination can enrich the amusement scene and improve the utilization rate of the site.
Advantage 5: Strong interaction, enhance customer stickiness
Interactive soft-pack panels and obstacle courses are designed to support parent-child and peer interaction, enhance children’s participation and parental satisfaction, and increase repurchase rate and willingness to recommend.
Advantage 6: High cost performance, reducing investment risk
Although the initial procurement cost is slightly higher, the long service life, low maintenance cost, and the ability to increase passenger flow and revenue make the long-term input-output ratio considerable, effectively reducing the risk of investors.
3. How to use soft play equipment to accurately attract customers and lock in long-term benefits?
Tip 1: Accurate positioning and scientific matching
The needs of target customers of parques infantiles cubiertos with different positioning are significantly different, and the matching of soft play equipment also needs to be “prescribed according to the symptoms” to avoid idle equipment and loss of customers due to blind procurement. First, it is necessary to clarify the customer positioning of the park: If the main focus is on young children (3-6 years old), the core needs are safety, gentleness and easy operation. Low-level soft play structures, soft play tunnels, soft play mats and small ball pits should be the focus of the combination. When matching, attention should be paid to the moderate height of the equipment and no complicated operation. At the same time, parent-child interactive soft play equipment should be added to meet the needs of parents to accompany their children;
If the positioning is for all ages (3-12 years old), it is necessary to take into account the safe exploration of young children and the challenge needs of older children. The combination of low-level, mid-level and high-level soft play equipment should be adopted. For example, the low-level model is suitable for young children, and the high-level model can choose soft play obstacle courses, soft climbing walls, etc. to enrich the level of play. If it is for middle and high-end families, it is necessary to highlight the quality and customization of soft play equipment. Customised themed soft play equipment can be bought and combined with premium quality products e.g. interactive soft play panels for the creation of competitive advantages.
We will serve as a professional indoor playground manufacturer to offer exclusive soft play equipment matching solution based on investors’ customer group positioning, site size and the budget, to precisely meet the needs of. customer group and enhance the utilization rate of equipment and customer satisfaction.
Tip 2: Create a scene to enhance the sense of experience
Children’s fondness for indoor playgrounds comes not only from the fun of the soft play equipment itself, but also from the immersive play scene experience. High-quality scene creation can deeply integrate soft play equipment with the theme of the park, enhance the fun and immersion of the play, and make children willing to come and play repeatedly.
Investors can combine the theme of their own park (such as space theme, forest theme, ocean theme, etc.) to carry out refined scene layout for the play area of soft play equipment, and match corresponding lighting, sound effects and decorations to make soft play equipment become the “core component” of the scene rather than the “isolated equipment”.For instance, a forest-based park can drape the soft play area with leaves, grass and critters outside the soft play equipment, then layer it with soft forest sound effects.
The soft play climbing features can be created as trunk of trees, so kids can roam around as if in an actual woods. A space-themed playground can shape the soft play tunnels as rocket, and give them with starry sky lightings and space sound effects to create a feeling space adventure scene.
Finally, it is suggested to refresh the scene locally in every one or two seasons for example, by replacing the soft play equipment patterns of decoration, changing the lighting effect or by inserting bittemed stock soft play accessories to keep the equipment-scene up-to-date and to avoid children getting bored, this helps to maximize the repurchase rate of customers.
Tip 3: Highlight the selling points and create a highlight for traffic
In the increasingly competitive market environment of indoor playground, only by clearly highlighting the core selling points of soft play equipment can we quickly attract the attention of parents and achieve efficient diversion.
The core demands of parents when choosing an indoor playground are “safety and environmental protection”, which are the core advantages of soft play equipment. Therefore, in the publicity and promotion, it is necessary to highlight the core selling points of soft play equipment, such as “all-soft package protection, zero safety dead angle”, “food-grade environmental protection PVC fabric, no formaldehyde and no odor”, “passed EN1176/ASTM F1148 and other international safety certifications”, so that parents can intuitively feel the safety and professionalism of the park.
In terms of publicity, real-life pictures, installation videos and safety inspection reports of soft play equipment can be used to enhance the persuasiveness of the publicity on channels such as Meituan, Dianping, WeChat Moments and short video platforms. A sample display area of soft play equipment materials can be set up at the entrance of the park, where samples of PVC fabrics and high-density rebound sponges are placed, and safety certification marks are marked, so that parents can see and touch them with their own eyes, and further establish trust.
In addition, exclusive traffic-attracting activities can be created with the help of soft play equipment, such as holding “soft play adventure challenge” and “parent-child soft package interactive day” activities, inviting parents and children to participate together, enhancing stickiness thru interactive experience, and encouraging participants to take photos and share them, so as to realize word-of-mouth communication, expand the influence of the park, and attract more potential customers to the store.
Tip 4: Maintain equipment to keep it attractive
The cleanliness and maintenance of soft play equipment have a direct impact on the play experience for children and the trust of parents, and they are also the key to whether the park can operate for a long time.
If the soft play equipment is damaged, dirty, or the sponge collapses, it not only reduces the willingness of children to play, but also makes parents question the safety of the park, resulting in the loss of customers. Therefore, the daily maintenance and routine upgrading of soft play equipment is very necessary.
For daily cleaning and maintenance, you need to have a person daily perform a professional cleaning and inspection of the soft play equipment: when cleaning, take advantage of its waterproof and anti-fouling properties, wipe surface stains with a damp cloth together with a mild detergent, and pay special attention to the cleaning of soft play tunnels, ball pit and other easily hidden corners where dirt accumulated to keep your soft play equipment is clean and hygienic and fulfill the health requirements for children; when inspecting, pay your attention on whether there is any damage to the soft package fabric, the sponge is collapsed, or the connecting parts are loosened. Should there be any localized damage, you may reach out to us for individual repair and replacement, instead of having to replace the entire apparatus, saving you the cost of maintenance.
For regular updates, it is recommended to renew the soft play equipment in place every 1-2 years by installing popular soft play equipment, changing the patterns and colors of the equipment or upgrading the interactive functions. This can not only keep the equipment fresh and attractive, but also prevent the loss of customers because of the olded equipment, thereby ensuring that the soft play equipment can continue to generate stable traffic and profits for the park.
4. Choosing high-quality soft play equipment means choosing long-term profitability
Soft play equipment is the safety bottom line and profit core of indoor playground. Purchasing inferior products for cheap will only lead to the failure of the park operation; only by choosing high-quality products can we achieve long-term profitability.
As a professional manufacturer, Kidsplayplay provides one-stop service of soft play equipment customization, procurement, installation and maintenance. All equipment has passed authoritative certification and is suitable for various park needs. If you are planning to open an indoor playground, please contact us. We will combine your needs to provide professional advice and high-quality equipment to help you avoid traps and create your perfect indoor playground!
